In the modern world, we are constantly bombarded by new products, updates, and the “latest trends.” This phenomenon extends even to the bicycle industry, where many cyclists are obsessed with keeping up with the times, chasing after every new model or technology. But is it really necessary to change bikes every time a small innovation comes out? Or are we victims of excessive consumerism?
Today, many major brands that set the trends in cycling cleverly exploit cyclists’ desire to always own the latest model. With a continuous stream of small gadgets and accessories, they make consumers feel as though what they already own is outdated. Every season brings a new “must-have,” and even though a cyclist’s bike is perfectly functional, they feel pressured to replace it for a minimal technological or aesthetic variation. But is it really necessary? And how much of this is actually tied to a real improvement in performance?
The Daccordi Philosophy: Quality, Durability, and Restoration
At Daccordi, we think differently. We believe that a well-built bicycle, crafted with care and passion, should last over time and should not be considered outdated until there are real innovations that bring a tangible improvement. Our philosophy is based on three pillars: quality, durability, and repair. We do not believe in the endless cycle of consumption and replacement but rather in maintaining and upgrading existing bicycles.
If you follow our social media, you’ll often see us sharing restoration projects on bicycles, both old and newer models. This is a fundamental part of our vision: for us, a bicycle doesn’t become obsolete just because it’s not the latest model on the market. On the contrary, we believe that a quality bike can be renewed, upgraded, and kept in perfect condition for many years.
Restoring a bike means preserving its history and value, keeping alive the passion of the rider. It’s also a concrete way to counter the excessive consumerism that pushes people to replace a perfectly valid product for minor technical differences or for the sake of fashion. A well-built bike can be updated with the latest technologies while retaining its original spirit and efficiency on the road.
Paolo’s “new bike,” a meticulously maintained Divo frame, repainted like new and equipped with the latest generation groupset and components.
True Innovation, Not Passing Bicycle Fads
At Daccordi, we don’t believe in change for the sake of change. Our innovations are based on real, measurable improvements that offer a tangible benefit to performance or rider comfort. We don’t invest in small gadgets that may seem cutting-edge but don’t add real value. When we propose a new technology or upgrade, it’s because we are certain that it will make a difference in your riding experience.
For us, fashion doesn’t determine the validity of a bicycle. Rather, the value of a product is measured by its ability to last over time and by the efficiency it delivers on the road. Those who choose a Daccordi bicycle know they can rely on a product designed to be repaired, updated, and adapted to the needs of its rider, without blindly following fleeting trends.
