It’s the start of 2025, and as usual, we’re full of resolutions for a better year ahead.
But let’s be honest—how long have we been hoping for improvement now? That New Year’s Eve in 2020, when we all toasted with joy and optimism, only to find ourselves locked inside weeks later, changed something inside us. Maybe it changed the way we celebrate a new year, or maybe it shook our trust in the future.
In terms of cycling, some questions arise naturally. For example: has anything concrete been done for safety? Or has the focus been limited to increasing fines and penalties, leaving us to pedal on increasingly dangerous roads? And for those who chose gravel biking, is it fair that the only way to stay safe is to retreat to the woods, far from cars? Is it really freedom if you have to give up the roads you love?
And again: has anything been done for alternative mobility, for reducing pollution, or for promoting a global green mindset, with bicycles at its heart?
But most importantly—since we all know the answers and they’re mostly negative—is there any foundation for hope in 2025?
Honestly, we don’t think so. The future doesn’t look bright to us, simply because governments continue to prioritize car sales. Sure, everyone can do their part—riding a bike to school in the morning, for example, becoming a rebel who refuses to bow to the business model tied to oil consumption. But let’s face it: change needs to come from above, or we won’t save ourselves.
So, let’s cherish the good that happened in 2024. Not Pogacar’s victories—that’s not on our list. But the small, beautiful details that make life worth living. And cycling is one of them.
Train + Bike: A Winning Combo
In 2024, we finally saw some progress: more trains with dedicated bike spaces, even power outlets for charging e-bikes. These aren’t just statistical numbers manipulated to suit someone’s agenda—they’re tangible facts. Journeys where the bike becomes an integral part of the adventure, not a burden to manage. And those train + bike routes, where you hop on and admire the landscape, are pure poetry.
Mirrors and Bells
We manufacture bikes, but we also ride them. Years ago, we started cycling with lights on—even during the day—just like Nico Cereghini, the famous motorcycle journalist, used to say. Back then, other cyclists made fun of us. Now, many have understood that visibility is key. We believe 2024 marked a turning point for rearview mirrors and bells. Cyclists have started asking for them—and with good reason, in our opinion.
The End of KOMs and Coffee Breaks
We have nothing against Strava, but in 2024, we began to sense a decline in hyper-competitiveness. This obsession with achievements that don’t add any real value—besides making you unpopular with your cycling buddies—seems to be fading. Instead, we’ve embraced a good coffee break, offering drinks to everyone. Losing a KOM means gaining a moment of life.
Personal Choices That Persist
Disc brakes or rim brakes? Single chainring or double? Steel or carbon? In 2024, cycling continued to balance tradition and innovation, and this diversity is a strength. On one hand, new technologies bring incredible performance. On the other, some prefer simplicity. There’s no right or wrong choice—just the bike that brings you joy.
Even though we produce and sell bikes equipped with the latest technologies, we’re happy to see cyclists choosing freely, resisting trends, and following what truly represents them. Ultimately, what really matters is loving the road ahead.
A Bike Always Ready to Ride
The idea has returned that cycling shouldn’t feel like a sacrifice or a challenge. You don’t need endless training or rigid plans—just have your bike ready, there in the corner of your garage. A quick ride, whenever you have an hour free, can be more rewarding than a long one planned weeks in advance. Little and often is better than nothing.
Gravel: Escape and Freedom
Yes, gravel biking started as an escape from dangerous roads, but let’s not forget the beauty it has brought us. It’s not new, but 2024 saw a real boom in gravel enthusiasts. Trails we never would have explored before, places that feel timeless. Riding through forests, far from traffic, has become our refuge. Perhaps, rather than a limitation, it’s a new form of freedom.
Pilgrims on the Via Francigena
From our factory, which overlooks the Via Francigena, we’ve watched thousands of pilgrims pass by on their way to Rome. It’s a growing trend. Some stopped to ask for information, some to repair their bikes, and others even camped overnight in the garden of our company. It’s heartwarming to see so many people rediscover a slow, sustainable, and human way of traveling. Perhaps not all is lost.
Happy New Year to all cyclists, with no bitterness but a smile for a 2025 on two wheels.
